The objectives of Benacus Hub
- Promote the adoption of innovative technologies in the tourism sector
- Create a meeting point between businesses, institutions, universities and the local community
- Promote training on topics related to innovation and sustainability
- Offer events and conferences with national and international experts
- Develop over time a digital platform for sharing knowledge and best practices
The place
Peschiera del Garda, with its rich history, the lake and its strategic position, represents an ideal context for the birth of an innovation hub linked to the tourism sector and the valorization of the territory.
"Benacus Hub" can facilitate the transformation of Peschiera del Garda into a cutting-edge destination, capable of attracting visitors of all ages and interests, establishing itself in the medium/long term as a reference point for innovation at a national and international level.
The impact on the territory
Benacus Hub wants to be among the promoters of innovative, cutting-edge and competitive tourism, with particular attention to the creation of technological solutions that improve accessibility and the visitor experience.
The protagonists
The initiative, which sees the direct involvement of local institutions, innovation managers, universities, businesses and citizens, aims to create a collaborative ecosystem capable of integrating new technologies with the enhancement of the cultural and environmental heritage of our lake. Benacus Hub, a project promoted and supported by the Municipality of Peschiera del Garda, which was the first to believe in the initiative, is sponsored by numerous other local institutions and is a candidate to become a point of reference for tourism 4.0.
The proposal
The Hub has in its program the organization of dedicated events, such as: conferences, talks and training appointments, with the dual objective of raising awareness in the community and offering knowledge of practical tools, to operators in the tourism sector and to citizens in general. Technologies at the service of tourism: Artificial intelligence, data analytics, geolocalization and smart objects, augmented and virtual reality are just some of the technologies protagonists of the project, which aims to redesign the tourist experience on Lake Garda and update the operators in the sector, the citizens of the Municipality of Peschiera del Garda, the students of schools and universities and anyone who wants to know more about topics that have never been so current. The future is now!